Hypothetical Businesses
It is hard to visualize a campaign creation without having a business to focus on. To assist us in this, we first define a hypothetical business.
Ascent Airways is a new budget airline offering affordable flights to Vietnam, Indonesia, and Thailand. Despite low fares, they provide generous check-in luggage allowance (up to 20kg), comfortable seating with extra legroom, and tasty in-flight meals.
Part 1: Creating a Campaign in Facebook Ads Manager
1-1. Creating a Campaign
1-2. Renaming Campaign & Going to Ads
Part 2: Detailing a Campaign
2-1. Budget & Scheduling
2-2. Targeting an Audience
2-2. Marketing Goals
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