Website & Landing Page Conversion

Hypothetical Businesses

It is hard to visualize a campaign creation without having a business to focus on. To assist us in this, we first define a hypothetical business.

The Google Merchandise Store is an online shop where you can buy official Google-branded products like apparel, accessories, and tech gadgets.

Part 1: Assessment & Planning

1-1. SMART Goals

1-2. Target Personas Mapped to SMART Goals

1-3. Detailed Customer Journey Map

Part 2: Design & User Experience

2-1. Creating Wireframes Using Mockflow.com

2-1. Improving the CTA Button

Part 3: Content & Messaging

3-1. content Planning

3-2. SEO Optimisation

Part 4: Technical CRO and Performance Monitoring

4-1. Metrices for Tracking & Measuring

4-2. Optimisation