Hypothetical Businesses
Below are some hypothetical businesses to help you visualize your journey in the basics of Social Media Marketing
A Singaporean online clothing store offering trendy and affordable fashion for young adults.
A Tampines-based bakery crafting delicious, handcrafted baked goods for all occasions.
A reliable aircon servicing company in Hougang, providing affordable repair and maintenance solutions.
Need Help Organizing Your Thoughts?
Part 1: Selection of Social Media Channels
How can you identify and justify the choice of social media channels that align with the specific target audience and marketing objective?
1-1. Defining the Target Audience
1-2. Identify 3 Social Media Platform to Reach the Audience
1-3. Justifying Facebook as Selected Platform
Part 2: Development of a Social Media Plan
Create a social media plan including the crafting of a customer profile and aligning the plan with marketing goals.
2-1. Detailed Customer Persona
2-2. Marketing Goals
2-3. Content Calendar
2-4. Identifying Key Performance Indicators
Part 3: Implementation & Management of Strategy
3-1. Tools for Scheduling Content
Think of FREE and PAID tools you can use to schedule social media posts. List their benefits and give specific examples for each of how you’d use them to schedule posts.
3-2. Engaging with Audiences
Here are some key pointers for effective audience engagement and community interactions on social media
Samples of how you can narratively describe the best practices for the sample businesses:
Discover a world of possibilities
Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.
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