Hypothetical Businesses
It is hard to visualize a campaign creation without having a business to focus on. To assist us in this, we first define a hypothetical business.
BobaBuzz is a trendy bubble tea shop chain in Singapore, with outlets in the bustling CBD area and convenient heartland neighborhoods, offering a variety of customizable drinks with unique flavors and toppings.
BobaBuzz primarily caters to young adults and students in Singapore who enjoy trendy beverages and value affordability. Additionally, we aim to attract families with children seeking a fun and tasty treat option, and busy individuals who also wants customizable drinks.
BobaBuzz offers a diverse menu of bubble tea drinks with customizable options for sweetness levels and various toppings. Our product range includes classic flavours alongside unique creations, using freshly brewed teas and high-quality ingredients. BobaBuzz has 15 outlets strategically located across Singapore, with a mix of locations in the CBD, malls, and heartland neighborhoods.
Key Touchpoints for Online & Offline Strategies
1. Online Channels
2. Offline Channels
3. Moments of Decision Making
Digital Marketing Guides 