Content Calendar Intermediate

Hypothetical Businesses

It is hard to visualize a campaign creation without having a business to focus on. To assist us in this, we first define a hypothetical business.

BobaBuzz is a trendy bubble tea shop chain in Singapore, with outlets in the bustling CBD area and convenient heartland neighborhoods, offering a variety of customizable drinks with unique flavors and toppings.


Part 1: Planning a Campaign

Part 2: After the Campaign

Part 3: Modes of Content Delivery

Part 4: Content Development Guidelines

Part 5: Content Distribution Process