Hypothetical Businesses
It is hard to visualize a campaign creation without having a business to focus on. To assist us in this, we first define a hypothetical business.

The Google Merchandise Store is an online shop where you can buy official Google-branded products like apparel, accessories, and tech gadgets.
Part 1: Brainstorming
1-1. Developing an Idea Sheet

1-2. Brainstorm Topic Headlines

Part 2: Creating the Content Calendar
Create a social media plan including the various components of production
2-1. Budgeting Time for Production

2-2. Complete Calendar – Strategic View

2-2. Complete Calendar – Linear View
