Basic Digital Marketing: Search Engine Optimisation

Hypothetical Businesses

We imagine a hypothetical business to help us navigate how best to tackle a problem of the website traffic being lower than expected, and what steps would we need to take to optimize website content, perform an on-page audit, and build backlinks to drive traffic to the website.

A Tampines-based bakery crafting delicious, handcrafted baked goods for all occasions.



SEO: Optimisation Steps